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Post by juthi5293 on Dec 20, 2023 7:59:37 GMT
For example, to create social media posts that drive sales, brands need content to share online, what we would call owned media. To grow a following for these owned media, brands need earned media to drive potential buyers to content… and to drive potential buyers to content, companies and brands need to share their work online, which is a medium shared. Everything is connected! Let's take an example. A company publishes a specialized blog article on its website and advertises this article via an ad on the professional network Linkedin. This means that owned and paid media channels are already activated.based on Job Function Email List its relevance, in the best case scenario it will also be shared on social networks. Thanks to its high circulation, the content is collected by a specialized. A magazine and an interview is requested on the topic of the blog, giving the company the opportunity to explain more. As a result, all four PESO points are covered by just one content. Asome suggestions to integrate the PESO model into your marketing strategy Paid Media Tips: Identify your target audience and be specific. Just because a national newspaper offers you a good price for advertising space doesn't mean it's a good deal for you and your business.
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