Display Network: Broad Reach Versus Specific Reach

If you’re creating a display network campaign your options are “broad reach versus specific reach” which basically refers to the type of campaign you’re looking to create. In creating a display network campaign you can essentially create a campaign that targets keywords and uses automatic placements to start then refines the placement targeting over time, or you can target Whatsapp Mobile Number List very specific sites and keywords from the beginning. If you’re planning to limit your reach to a select group of sites from the beginning, the more restrictive specific match is for you. If you’re planning to leverage the automatic matching options out of the gate, you’ll want to opt for the broad matching options.
In most cases I find the automatic matching options with close monitoring and aggressive use of placement exclusion and moving high converting sites to managed placements as the best option, particularly if you are a new advertiser and are attempting to find your audience on the Google Display Network. Conversely, once you’ve been advertising for a while and have a long list of sites that convert it can be more profitable and easier to manage if you restrict your campaign to only managed sites that you know will convert well. By rolling out automatic placement and refining with site exclusion and bidding higher on sites that perform well you’re basically implementing the content network’s version of search query mining.
Google Ads Device Targeting

Device targeting on Google Ads has become increasingly robust and (not coincidentally) increasingly important for advertisers with the surge in smart phone and tablet usage. Look at all the options available to advertisers now: